MW/033 — MILLEADSTUDIO

MilLead

STUDIO: MILWEB
TYPE: DIGITAL PRODUCT
STATUS: MILWEB INTERNAL TOOL

02 / THE IDEA

AI-powered CRM · client prospecting

Prospecting clients for the agency was manual: finding businesses with weak websites, assessing each one and writing every outreach from scratch.

03 / EXPERIENCE

01 / 01
~30 checks across 6 categories via a BullMQ queue, with no external API and scores explainable check by check.
02 / 02
Opportunity scoring, outreach and reports with Claude, using lead + company + audit as context.
03 / 03
Self-contained HTML generated on demand and published at a public URL with a view counter.
04 / 04
organizationId on every table + Postgres RLS, JWT with atomic refresh-token rotation, and RBAC.

Quote calculator: hours per stage, infrastructure and price in real time (demo data)

04 / UNDER THE HOOD

01A pnpm + Turborepo monorepo with an Express API in Clean Architecture (domain/application/infrastructure/interfaces) and a Next.js 15 web ap…+
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A pnpm + Turborepo monorepo with an Express API in Clean Architecture (domain/application/infrastructure/interfaces) and a Next.js 15 web app. Multi-tenant via discriminator column with RLS enabled on every Postgres table (Supabase), JWT auth with atomic refresh-token rotation, and RBAC with a per-role permission catalog.
02The differentiator is the automated prospecting funnel: a BullMQ worker (Redis/Upstash) fetches the prospect's website and runs ~30 custom c…+
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The differentiator is the automated prospecting funnel: a BullMQ worker (Redis/Upstash) fetches the prospect's website and runs ~30 custom checks across 6 categories (performance, SEO, accessibility, security, mobile, design), every score explainable check by check. Those findings feed the AI (Claude, official SDK): a 0-100 opportunity score with rationale, per-channel personalized outreach drafts, and an executive lead report.
03The funnel closes with AI-generated landing pages: a single self-contained HTML file (no JS, no external resources) built from the company d…+
READ THE TECHNICAL DETAIL
The funnel closes with AI-generated landing pages: a single self-contained HTML file (no JS, no external resources) built from the company data and the audit, served at a public URL with a non-enumerable slug and a view counter. It's the "here's what your website could look like" demo the agency sends to prospects.