MILWEB®
MILWEB®
MW/017ALVA ODONTOLOGIASTUDIO

ALVA Odontologia

ALVA Odontologia — home screen
STUDIO
MILWEB
TYPE
SCROLL EXPERIENCE
STATUS
LIVE

02 / THE IDEA

Premium dental clinic · a film driven by scroll

Dental clinic sites look the same everywhere: a list of treatments, stock photos and no reason to choose that clinic.

Film shot 03, The Welcome: the dentist greets a patient in the waiting room

04 / UNDER THE HOOD

  • 01The hero is a real video whose time belongs to the scroll: no autoplay, every scroll advances the camera through the clinic. For that scrub …+

    The hero is a real video whose time belongs to the scroll: no autoplay, every scroll advances the camera through the clinic. For that scrub to stay smooth the video is encoded with every frame as a keyframe, because seeking into a regular video stutters. And there was a production lesson here: the version that ran perfectly locally broke on the CDN, so the final cut was validated against the public URL, not localhost.

  • 02The brand carries the rest: ALVA comes from the Portuguese word for daybreak, and early morning light runs through the scenes, the copy and …+

    The brand carries the rest: ALVA comes from the Portuguese word for daybreak, and early morning light runs through the scenes, the copy and the colors. The arch that draws the logo returns in three different roles along the page, stitching film and content into a single identity. The funnel ends the way a clinic needs it to: know, trust, and book via WhatsApp.

BUILT WITHNext.js · TypeScript · GSAP · Lenis · Tailwind

06 / RESULT

7-shot film · scroll scrub

PERSONAL PROJECT · LIVE

[ I WANT SOMETHING LIKE THIS ]

07 / SELECTED SCREENS
Film shot 03, The Welcome: the dentist greets a patient in the waiting room
SCREEN 01Film shot 03, The Welcome: the dentist greets a patient in the waiting room
Footer with the ALVA wordmark and the golden identity arch
SCREEN 02Footer with the ALVA wordmark and the golden identity arch
Conversion closing: ready to transform your smile, with booking
SCREEN 03Conversion closing: ready to transform your smile, with booking
NEXT EXPERIENCE09 / AS COPAS

As Copas

As Copas

ALL WORK

ALL WORK